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Digital Living, Digital Entertainment: Entertainment PC Is The Preferred Gift From Santa

  • 22 December, 2004 15:48

<p>Intel Announces Results of Australian “Consumer Digital Living Survey”</p>
<p>SYDNEY, Australia, 22 December, 2004 - The Australian results of Intel’s “consumer digital living survey” released today reveal that a new category of PC, the entertainment PC, tops this year’s holiday wish list. The survey, commissioned by Intel and conducted by Synovate an independent market research company, shows that young people in Australia and across the Asian region liked the idea that they can enjoy entertainment by simply using “only one box.”</p>
<p>In Australia, when introduced to the features of an entertainment PC, 60 per cent of respondents age 18 to 29 indicated keen interest in having one in their homes. Across Asia Pacific, the average desire of owning an entertainment PC in the same group was 69 per cent.</p>
<p>Australian respondents surveyed were also asked what would top their lists as a preferred gift from Santa for this holiday season. When asked to choose from a list of items, the entertainment PC ranks first on the wish lists of young adults in their 20s (44 per cent), followed by their desire for a desktop or laptop PC (25 per cent). Other popular gadgets people could use this Christmas include portable music players (14 per cent), mobile phones (7 per cent), DVD players (5 per cent) and personal digital assistants (3 per cent).</p>
<p>“Intel is addressing consumers’ needs of entertainment. PCs equipped with the Intel® Pentium 4 Processor supporting Hyper-Threading Technology and the Intel® 915 Express Chipset represent one of the most compelling PC platforms,” said Philip Cronin, general manager of Intel Australia. “These technologies usher in a range of audio, video, wireless and other capabilities found previously on specialty PCs with custom configurations.”</p>
<p>“With a high-performance PC based on this platform, and other connected computing and entertainment devices in your digital home, users can experience new possibilities for communicating, learning and playing,” added Cronin. “Consumers can live a more connected lifestyle.”</p>
<p>The entertainment PC is a new type of PC designed to act as the media “command centre” of the digital home. It sits on an entertainment rack and works with a TV set through a remote control or a wireless keyboard. It combines the functionality of home audio and video devices with the power of a high-performance multimedia computer. The entertainment PC plays and records CDs and DVDs, pauses, rewinds and replays live TV programs, and streams digital content over a wireless home network so that one can share, play or watch his or her contents anywhere in the home. Consumers can also enjoy pre-recorded music, games and movies, and create personal digital content including home movies and custom music mixes. The entertainment PC delivers computing power so consumers can take full advantage of incoming broadband e-services, such as DSL Internet access and digital broadcast services and download.</p>
<p>Trends of Enjoying Entertainment on PCs Growing</p>
<p>The survey also shows that consumers favour using their PC to make home digital movies and download digital music and movies from the Internet. In fact, 36 per cent of Australian online users surveyed currently use their PC this way, and the number of users enjoying entertainment at home is expected to grow to 48 per cent over the next 12 months.</p>
<p>Young adults in their 20s are leading the pack on online entertainment. In Australia, 53 per cent of young Internet users age 18 to 29 are currently engaged in entertainment download activities, and the number of users from this age group is also expected to grow in the next 12 months.</p>
<p>“Today’s survey confirms young people are leading Australia’s growing trend of enjoying entertainment on their PCs. While young adults are currently the largest group which downloads entertainment onto their PCs, consumers of all ages are also getting online for their entertainment,” said Cronin. “With the increasing desire from the young consumers for music, photos and video entertainment, the craving for an entertainment PC has become even greater.”</p>
<p>About the Survey</p>
<p>This regional quantitative study was sponsored by Intel and conducted under the direction of Synovate, an international research and strategy agency. Fieldwork was executed using a proprietary questionnaire on computer usage, lifestyle and attitudes. Findings in this regional survey are based on respondents age 18-49 from 20 major cities in five countries across Asia Pacific, and are projected up to population based on age, gender and geographical distribution. The margin of error is approximately +/- 4 per cent.</p>
<p>About Intel
Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.</p>
<p>-ENDS-</p>
<p>The consumer digital living survey was conducted in November 2004 and covered more than 3,000 people from Australia and across the Asia Pacific region. The Australian sample size included a total of 500 people living in Adelaide, Brisbane, Melbourne, Perth and Sydney.</p>
<p>Intel and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.</p>
<p>Other names and brands may be claimed as the property of others.</p>
<p>For more information, please contact:</p>
<p>Daniel Anderson
Intel Australia Pty Ltd
Tel: +61 2 9937 5886
Mob: +61 0418 686 775
Email: daniel.anderson@intel.com</p>
<p>Debbie Sassine
Spectrum Communications
Tel: +61 2 9954 3299
Email: debbies@spectrumcomms.com.au</p>

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