Google counters suit over lowered search rankings

In a case that underscores the increasing importance search rankings have on business, Google Technologies Inc. is fighting to dismiss a lawsuit claiming that it purposely devalued the search rankings of online advertising network Search King Inc.

According to documents filed Dec. 30 with the U.S. District Court for the Western District of Oklahoma, Google is asking the court to deny a request for a preliminary injunction from Oklahoma-based Search King, which sued the search giant last October claiming that it unfairly bumped the rankings of its Web sites, leading to financial losses.

In its suit, Search King alleged that Google "arbitrarily and purposefully" devalued its rankings when it discovered that the company's advertising sales branch PR Ad Network was placing text ads on Web sites with a high "PageRank" from Google, therefore making it one of the few competitors to Google's advertising service.

Google's PageRank system calculates search results based on how many sites link to a particular site, with more "important" linking sites adding more weight to the ranking. Because Google is one of the largest and most highly trafficked search sites on the Web, Search King alleges that the way in which it delivers results can significantly affect the amount of traffic received by a Web site.

Although Search King's PageRank rating was restored in November, the company decided to follow through with the suit as a matter of principle.

The case is about Google's attempt to squelch competition by targeting businesses and arbitrarily reducing page rankings or search status, Search King and PR Ad Network President Robert Massa said in a statement released when his company's ratings were restored.

No one from Mountain View, California-based Google was immediately available to comment on the case Monday.

Search King is seeking damages in excess of US$75,000 as well as punitive damages and attorneys' fees.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

PC World
Show Comments

Brand Post

Imou: At home with security

Modern living is all about functionality and security for everybody from the very young to the very old. With Imou anybody can enjoy smart life – the solution is at their fingertips.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?