Researchers urge consideration of spam incentives

Although most Internet users find spam annoying, some would not mind living with it, if they are given incentives such as discounts from their Internet service providers (ISPs), according to a study by two university researchers.

The study by Clyde Bentley, an associate professor at the University of Missouri-Columbia's Missouri School of Journalism, and Anca Micu, a doctoral student at the school, found that young Internet users would accept spam in exchange for an internet service fee discount.

The researchers elicited responses by posting a questionnaire online and then sending out the survey's uniform resource locator in a mass e-mailing to the community around the university.

More than 2,140 entries were analyzed. The study's results show while students and non-students receive the same amount of unsolicited e-mail, the two groups hold different attitudes on accepting spam.

While 63.37 percent of non-students would not accept spam under any conditions, only 37.56 percent of the students shared that opinion. And for each discount level suggested, more students were willing to accept spam than non-students.

Another difference between the two samples was their Internet connection quality. While 61.52 percent of the non-student sample used cheaper dial-up services, only 36.52 percent of students used the same method.

These results proved the researchers' hypothesis that users paying high monthly service fees are willing to receive spam for a discounted rate.

The researchers proposed a new model based on their findings that would have ISPs directly e-mail customers advertisements in exchange for a monthly internet service fee discount.

The ISPs would recover the cost of the discounted fees from the advertisers who would send bulk e-mail messages, according to Bentley and Anca.

"This model is a win-win-win situation; all three sides -- the consumers, the ISPs and the advertisers would be satisfied," concluded their report.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Yarney

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?