Multimedia tools target enterprise content

RealNetworks and Sonic Foundry this week rolled out enterprise-level video creation and streaming tools designed to drive the use of multimedia for delivering business content.

RealNetworks used the Streaming Media West 2002 show in Los Angeles to introduce its Corporate Communications Solution and Sales Training Solution, comprised of a desktop media player, configuration applications, authoring tools, media delivery software, and integration and outsourcing services, according to Seattle-based RealNetworks.

The company is turning its attention to the growing opportunity for using rich media in enterprises, government, and education, according to Adam Selipsky, RealNetworks general manager of enterprise markets.

"As networks are able to handle more video streaming, there is an increased awareness of streaming uses in areas such as travel replacement, training, and corporate communications," he said.

"Streaming is not just a whiz-bang technology anymore, but a core part of the corporate communication fabric, like e-mail and telephony," said Selipsky.

The RealOne Enterprise Desktop features a customizable version of the consumer player, designed to offer easy integration with text, audio, and video resources in the organization.

The Desktop Manager tool allows IT administrators to create, lock down, and manage the player features from a central location. The Web-based tool is designed to let IT managers update desktop components and control the network impact of rich media, according to Selipsky.

"Enterprises have been screaming for this type of management and control of multimedia," he said.

The offering also includes authoring tools for synching audio, video, PowerPoint slides, and graphics within the Enterprise Desktop player.

For its part, Sonic Foundry unveiled MediaSite Live 2.0, which allows enterprises to capture, stream, and archive synchronized audio and video without the use of expensive media production equipment, according to company officials in Madison, Wis.

The system does not require any software installation on the presenter's PC, nor do presenters need to submit slides in advance, according to Rimas Buinevicius, CEO of Sonic Foundry.

Version 2.0 includes new image detection technology designed to automatically capture screen events during the presentation. Oftentimes, enterprise Webcasts are not archived because it is a difficult and time-consuming process, Buinevicius said.

"The image detection technology means you don't have to send someone back into post production to create all the information over again," he said. "It automatically does it as it is presented."

Also on hand at the show, Autodesk Inc. subsidiary Discreet showcased its cleaner central software for automating the flow of content to the Web and other digital delivery mediums. Cleaner central can adapt video and audio content into major streaming media formats such as RealSystem, Windows Media, Apple QuickTime, MPEG-1, and MPEG-2.

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Cathleen Moore

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