Apple acquires Locationary for local listings

The Toronto startup should give Apple Maps users more business information

Apple has acquired Locationary, a start-up based in Toronto that provides a platform for aggregating and managing local business listings.

Apple confirmed the acquisition Friday, but declined to disclose additional details about the plans it has for the company or its business information management technology, which is called Saturn.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said Alan Hely, Apple's senior director of corporate communications in Europe, via email.

According to Locationary's website, its Saturn platform manages 175 million business profiles from 253 feeds and repositories. The technology's goal is to standardize the data and keep it up to date.

Apple faced widespread criticism last year regarding the quality and accuracy of its Maps service in iOS 6. The backlash even prompted a public apology from Apple CEO Tim Cook who promised that the service will be improved.

The acquisition of Locationary may be related to that effort.

Apple Maps is already using data from Yelp, a provider of local business information and user reviews. However, Locationary's Saturn platform may allow Apple to add such data from other sources as well, and more importantly, keep that information up to date.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Mergers and acquisitionsbusiness issuesAppleInternet-based applications and servicesMapsLocationary

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lucian Constantin

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?