ASUS kills its line of Windows RT tablets

CEO's comments confirm earlier direction in favor of Intel-based Windows tablets

Asustek CEO Jerry Shen confirmed today that his company will no longer produce Windows RT tablets.

"It's not only our opinion; the industry sentiment is also that Windows RT has not been successful," Shen told the Wall Street Journal Friday at a Taipei earnings conference.

ASUSnow makes the VivoTab RT tablet, which runs on an ARM processor. In the future, it plans to focus on Windows 8 tablets that run on X86 chips from Intel because those tablets have compatibility with older Windows apps that RT lacks, Shen said.

Last week, ASUS Chairman Jonney Shih said Windows RT has not been promising and said ASUS is putting time and energy into devices running Intel chips.

The Shen confirmation comes a day after Nvidia said it expects revenue to drop as much as 40% this year from the Tegra processor used in some Windows RT tablets and some Android tablets and smartphones. The Tegra 3 runs in the VivoTab, as well as Microsoft's Surface RT and Lenovo's Yoga 11 tablet.

Microsoft wrote off $900 million in July to make up for steep discounts on its own Surface RT tablet. Analysts believe Microsoft will continue as the sole maker of Windows RT devices.

Windows RT tablets only garnered 0.5% of the tablet market in the second quarter, IDC said this week. That means about 200,000 shipped in the second quarter, the same amount as the first quarter.

Windows 8 tablets have fared better, with 1.8 million shipments in the second quarter and 4% of the market, IDC said.

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Matt Hamblen

Computerworld (US)
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