Samsung’s curved OLED TV available in Australia for $11K

55S9C curved OLED in Samsung Experience Store from 1PM today

Samsung has pipped rival LG to the post, announcing that its $10,999 55-inch curved OLED TV would be the first of its kind to be sold in Australia — with the first units available for purchase today in Samsung’s Experience Store in Sydney.

The 55-inch Samsung 55S9C OLED TV.
The 55-inch Samsung 55S9C OLED TV.

The Samsung 55S9C is an OLED TV, using organic pixels that produce their own light rather than relying on a fluorescent or LED back-light in the way that LED TVs do. OLED is much more similar to plasma, with each sub-pixel able to vary the amount of light it emits.

Because of this, the TV is able to produce a contrast ratio far higher than any LED TV of a comparable size — with theoretically infinite contrast between a ‘perfect’ black, where the TV is effectively switched off, and a ‘perfect’ white, where the OLED pixel is emitting maximum light.

Respected US group Consumer Reports has rated Samsung's OLED TV very highly in its benchmarks.

Samsung is selling its debut OLED TV as of today, with any potential customers able to walk into the company’s Sydney Experience Store on George St and place an order at lunchtime. The $10,999 price tag of the television necessarily restricts it to only the most cashed-up customers, but the company is forecasting significant demand that reflects the TV's unique (for now) technology.

The TV has been available in the US since mid-August, where it can be purchased for US$8,999. Australian pricing, given the current exchange rate, is nearly at parity to the larger North American market.

Korean rival LG, which holds around 20 per cent of TV market share as opposed to Samsung’s leading 40 per cent, also announced this morning that its curved OLED TV would be available in Australia, but only gave a September time-frame and did not disclose prices.

Both TVs also gave out more details on their smaller-screen Ultra HD TVs, with both companies set to imminently release 55- and 65-inch sizes. Samsung does not yet have a Ultra HD TV available in Australia, while LG’s 84-inch 84LM9600 has been available since late 2012 after a difficult launch period.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?