Baidu's video site to launch smart TV in China

Baidu's iQiyi platform is China's second largest online video provider

Baidu's iQiyi platform has launched a smart TV in China.

Baidu's iQiyi platform has launched a smart TV in China.

Chinese search company Baidu has entered the country's smart TV market with a product powered by its video site iQiyi.

The smart TV, which goes on sale Wednesday, was developed by iQiyi in partnership with Chinese electronics maker TCL. It boasts a 48-inch screen, runs Android 4.2, and features a wide selection of movies and TV shows from Baidu's video platform.

The first version of the smart TV is priced at 4567 yuan (US$741). A less expensive version at 2999 yuan will be released in November, according to iQiyi.

Baidu is the latest Chinese Internet company to target the smart TV market. In July, e-commerce giant Alibaba Group also announced a set-top box running the company's own Linux-based OS that can stream TV shows and movies. In Alibaba's case, the product was designed to also deliver online shopping features to the television screen.

For Baidu, launching a smart TV product will help promote its video site iQiyi, at a time when television makers need more content for their products, said Zhuo Saijun, an analyst with Beijing-based research firm Analysys International.

Growth in China's smart TV has been booming, with sales of the products estimated to reach over 16 million units in 2013, Zhuo said. This would mark a 145 percent growth year-over-year.

But while demand for the products remain high, consumers' use of the Internet functions on the TVs remain low, he said. "The smart TVs still lack a lot of content offerings," he added. "So the TV vendors have to partner with the Internet companies to gain their services."

Baidu launched the TV product after the company announced in May it would spend $370 million to buy the online video business of PPS, a major video sharing company in China. The deal has helped turn Baidu's iQiyi platform into the country's second largest online video provider, with a close to 17 percent share of the market's total ad revenue, according to Analysys.

The current leader in China's online video market is Youku Tudou, which has a 28 percent share of the ad revenue. The company has also been rumored to be working on a smart TV product.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetLenovoconsumer electronicsbaiduAlibaba GroupTVs

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?