Magellan's new Echo is Australia's first fitness based smartwatch

Magellan claims to have launched the first dedicated smart fitness running watch in Australia, the Echo

Magellan claims to have launched the first dedicated smart fitness running watch in Australia, and says the device competes on price with wearable fitness trackers like the Fitbit Flex and Jawbone Up.

The Magellan Echo fitness smartwatch will be available in Australia from November.
The Magellan Echo fitness smartwatch will be available in Australia from November.

The Magellan Echo, available in Australia from early November, is one of the first dedicated fitness watches on the market without a built-in GPS chip. Instead, the watch uses Bluetooth Low Energy (BLE) to synchronise with a compatible iPhone, using the GPS chip built into the phone to track details including distance, time, pace and elevation.

At launch, the Magellan Echo watch will be compatible with a number of third-party fitness apps for iOS, including Strava, Wahoo Fitness, MapMyRun, iSmoothRun and Runtastic.

The Echo is primarily designed for running and is targeted at casual users rather than professional athletes, particularly as it requires users to run with their smartphone.

The Echo is priced at $149 as a stand alone watch, or $199 with a bundled heart rate monitor (HRM) accessory. The device is significantly cheaper than most dedicated fitness watches on the market, which are traditionally priced upwards from $200.

The Echo is targeted at casual users rather than professional athletes, particularly as it requires users to run with their smartphone.
The Echo is targeted at casual users rather than professional athletes, particularly as it requires users to run with their smartphone.

Magellan's national sales manager, Paul Saussey, said the Echo is targeted at the low end of the market, but also claims it could be used by athletes for training purposes.

"We are targeting at that low end, and that is average people who go on their lunchbreak run. An elite athlete can have this unit for just a training run when they want to be out with their phone and listen to music at the same time."

"They don't have to worry about charging it, they can just upload their stats to Strava on the way home, it's really straightforward."

"Athletes don't compete with their phones, but they train with their phones, so this product is just as relevant to them from that perspective."

The company says the watch is based on an open API, and therefore expects more and more apps to be compatible with Echo in the future.

Saussey said the relatively low price of the Echo watch means it will compete against casual fitness trackers like the Jawbone Up and the Fitbit Flex, rather than traditional GPS-based fitness watches like the TomTom Multi-Sport ($249).

"What TomTom has just brought out competes against our Switch product, and competes against a number of mid-high end Garmin products. We think this is closer to a Fitbit or a Jawbone Up, as far as price point and as far as our market and who's going to actually use it."

"It's much broader in that sense because obviously it's not about a GPS or a dedicated GPS watch, it's about working with any type of application. We are going to see more and more apps work with Echo in the future."

Magellan says the Echo is the "most customisable smart fitness watch on the market". The device can be setup to view almost all of the stats that any compatible app captures, while the four hard buttons on the sides of the watch can be customised.

Users can also invert the background of the watch face and activate a setting that will keep the backlight on during low light runs.

The Echo is currently only compatible with the iPhone 4S or higher, and will work with Apple's new Phone 5s and iPhone 5c smartphones. The company says it is currently in discussions with Samsung and is hoping to introduce Android compatibility by Christmas.

Read more: TomTom Runner Cardio GPS watch

Magellan's national sales manager, Paul Saussey, demonstrates the Echo smartwatch at a media event in Sydney.
Magellan's national sales manager, Paul Saussey, demonstrates the Echo smartwatch at a media event in Sydney.

The Echo is water resistant and can be used in the shower, but it is not fully waterproof and can't be taken swimming. The watch runs on a standard CR2032 watch battery, which Magellan promises will last up to six months before needing to be replaced.

The Magellan Echo will be available in black, tangerine and blue colour variants and is priced at $149. A bundle that includes a Bluetooth Heart Rate Monitor will sell for $199.

The watch will be available in early November through major Australian retailers including Harvey Norman, Dick Smith and JB Hi-Fi.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Magellanfitness gadgetsiosMagellan EchosmartphonesiPhonefitness trackerGPS watches

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

Good Gear Guide
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?