Sony unveils new Aiwa-brand products

Sony unveiled its marketing strategy for new Aiwa-branded products Wednesday.

Sony, which merged with Aiwa Co. Ltd. last month, plans to retain the image of Aiwa products as low-price, easy-to-use audio devices when it begins launching new products, with a new Aiwa logo, for the Japanese market in February, said Masaru Hirauchi, president of Aiwa Business Center at Sony, at a news conference in Tokyo.

The first of Sony's Aiwa-branded products to be launched in the Japanese market will be three CD/MD (MiniDisc) mini component systems and a personal MD player. All of these will be equipped with Sony's Net MD function, which allows audio data to be transferred from a PC to a recorder at 32X speed with a USB (Universal Serial Bus) cable.

Audio devices such as these are expected to account for about 80 percent of the Aiwa-branded product line-up, and Sony also plans to release Aiwa-branded digital still cameras in the future, Hirauchi said.

Outside Japan, new Aiwa products are expected to appear in North America and Europe in March, Junko Sato, a Sony spokeswoman, said.

The Tokyo company established Aiwa Strategic Accounts Partnership Inc. (ASAP) in November last year to handle the sales and marketing of Aiwa products in the U.S. market.

ASAP plans to establish strategic partnerships with major retail stores to sell Aiwa products in the U.S., Hirauchi said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kuriko Miyake

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?