Instagram says ads are on the way

Users in the US will start to see ads in the next couple of months

Ads are coming to Instagram in the next couple of months, the photo- and video-sharing app maker said Thursday.

Starting out, users in the U.S. may see an occasional ad in their feeds, the company announced.

The ads will come as both photos and videos and will be from brands that users do not follow, Instagram said.

Instagram said it will start rolling out the ads slowly, "from a handful of brands that are already great members of the Instagram community."

A spokeswoman for Instagram declined to comment further or to say which brands would be coming on first.

The aim, according to Instagram, is to have the ads feel as natural as the photos and videos coming from the brands that people do follow.

Instagram's clean interface and processing filters have helped to make it one of the most prominent photo-sharing apps. Facebook bought it for about US$1 billion last year, when the app reportedly had little or no revenue.

Instagram claims to have 150 million members, and it may risk losing some of them if it clogs their feeds with ads.

Still, some saw the move as inevitable as Instagram tries to monetize its service. In July, Facebook CEO Mark Zuckerberg was asked during the company's quarterly earnings call whether people would start seeing ads in their Instagram feeds.

His answer: Probably yes, in time.

Instagram said there would be controls for users to hide ads they don't like and to provide feedback to the company.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebooksocial networkingmobile applicationsInternet-based applications and servicesInstagram

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?