Android or Windows Phone? How about both on every smartphone Microsoft tells HTC

Reportedly waives license fees

Microsoft has been trying to persuade Taiwanese smartphone maker HTC to load the Windows Phone OS jointly with Android on future smartphones, it has been reported.

According to Bloomberg, Microsoft is so keen on the idea that it has proposed waiving license fees, an obvious stumbling block that would otherwise raise the cost of HTC's products.

The report states that no decision has yet been made by either firm and talks are still ongoing.

It's not hard to imagine why Microsoft might want to sneak Windows Phone in front of consumers that are probably shopping for an Android smartphone, but what about the consumers themselves?

The concept of joint-boot mobile operating systems has been tried in the tablet space, for instance Samsung's Ativ Q, a device that can run and switch between both Windows 8 and Android. But is this perhaps a special case? The concept of running those operating systems is clear; access 'legacy' Windows applications without having to carry a second device to enjoy the software that has found favour on Android.

It's less clear whether bending the concept to encompass two mobile operating systems doing the same job would end up with something as compelling. The exact nature of this combination is also unclear, that is whether it the two platforms would run side by side or, as is more likely, in a dual-boot configuration where the user chooses which to run.

Having announced the acquisition of Nokia, which already makes the overwhelming majority of Windows Phone models, Microsoft is probably keen to try and paint itself out of a one-platform corner. In the long run, it will need more innovation.

After being crippled by miniscule market share, Windows Phone is starting to make some progress on the market share front, with one UK market analyst reporting that it gained around one in ten of new smartphone sales over the summer in the five largest European markets. Its US sales remain stuck at low single digital levels.

As wacky as the idea sounds, HTC might be tempted to give it a go if thinks it will improve its struggling fortunes. Also last week, HTC reported a quarterly loss of 2.97 billion Taiwan dollars (£62m), its first dip into negative financial territory.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftwirelessNetworkinghtcPersonal TechMobile &ampBloomberg

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John E Dunn

Techworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?