Oracle acquires Compendium to boost online marketing wares

The company wants to expand its offerings for planning, producing, publishing marketing content

Oracle has acquired Compendium in an effort to offer a more complete platform for online marketing.

Oracle didn't announce any financial details, but its acquisition of the Indianapolis-based company has closed, it said on Thursday.

Oracle was attracted to Compendium's data- driven approach to marketing, which lets companies plan, produce, publish and promote relevant content, and then analyze its performance.

Enterprise buyers are increasingly self-educating themselves on products and services using a variety of channels and online sources before making a decision, and vendors have to adapt to keep up, according to Oracle.

The capabilities of Compendium's platform include publishing content to websites, blogs, Facebook, Twitter, LinkedIn and other social channels. It also has a planning tool for assigning drafts, writing, editing and getting multiple levels of approval, from one dashboard, according to Compendium's website.

This isn't a new segment for Oracle; Compendium's cloud-based platform will complement its existing Eloqua Marketing Cloud, it said.

For Compendium's existing customers it's business as usual, for now, according to Oracle. They should continue to use existing contacts for support and other ongoing needs. Oracle plans to communicate all changes and transitions through these familiar channels, it said in an FAQ on the acquisition.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Mergers and acquisitionsOraclebusiness issues

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?