AT&T to offer $5 day pass for mobile data on tablets

The carrier also announced a deal with Tesla for cell service on its electric cars

AT&T plans to offer tablet users a US$5 day pass for mobile data service, as well as a $25 prepaid plan for 1GB over three months, in a bid to reach more types of consumers.

The "casual rate plans" are designed for consumers who don't want tablet cellular service enough to pay a monthly fee, said Chris Penrose, senior vice president of AT&T, who announced the new offerings at the GigaOm Mobilize conference in San Francisco.

The $5 day pass includes 250MB of data. The two new plans are available now for all AT&T tablets, for a limited time, the carrier said.

AT&T users can also add a tablet to one of the company's Mobile Share plans for $10 or buy a standalone monthly plan for the device. The monthly plans, available as prepaid or postpaid, range from $14.99 per month for 250MB to $50 for 5GB.

The carrier is working with manufacturers to reduce the cost of adding cellular components to tablets, Penrose said. Most tablet shoppers buy versions that are only equipped with Wi-Fi, partly because there can be a stiff premium for the additional capability. Apple, for example, charges $130 extra for LTE on its iPad and iPad Mini.

The incremental cost of cellular has fallen significantly and AT&T offers promotions to cushion the blow for buyers, but it really wants the difference to disappear, according to Penrose.

"Ultimately, we'd like to see tablet manufacturers build just one tablet" and let consumers decide how they want to get it online, Penrose said.

So-called connected devices such as tablets and cars are opening up a new universe of possible service plans and revenue streams beyond the world of phones. During the session at Mobilize, Penrose also disclosed that AT&T has a deal with Tesla to supply mobile connectivity on its popular electric cars. He did not disclose pricing or further details on that offering. The carrier has similar deals with other car companies, including plans to build LTE capability into most General Motors vehicles.

Stephen Lawson covers mobile, storage and networking technologies for The IDG News Service. Follow Stephen on Twitter at @sdlawsonmedia. Stephen's e-mail address is stephen_lawson@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Automotiveat&tTesla Motorsmobileindustry verticals

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?