More than 40 percent of YouTube traffic is now from mobile

Smartphones and tablets have contributed to a sharp jump in mobile viewing since 2011

YouTube's mobile app is pictured on October 17, 2013.

YouTube's mobile app is pictured on October 17, 2013.

YouTube's presence on mobile devices has exploded in the past couple of years, Google said on Thursday.

In 2011, just 6 percent of traffic for the Google-owned video service came from mobile devices, but the figure is now 41 percent, CEO Larry Page said on Google's quarterly earnings call.

The trend represents "great progress," Page said on the call. Google and other online firms are all trying to boost the advertising dollars they get from mobile devices, as PC sales decline and people spend more time looking at smaller screens.

"We are closing in on our goal of a beautiful, simple and intuitive experience regardless of your device," Page said in Google's earnings announcement.

The 41 percent figure includes tablets as well as smartphones, a Google spokesman said.

But it's not all roses for Google when it comes to mobile. Also Thursday, the company reported more anemic results from its Motorola handset business, which makes products like the Moto X smartphone. The unit's sales for the quarter dropped by a third to US$1.18 billion.

Google is focusing on marketing and distribution for the Moto X, CFO Patrick Pichette said during the earnings call. The Moto X is the first phone developed since Google bought Motorola Mobility for more than $12 billion last year.

Google reported total sales of $14.89 billion for the period ended Sept. 30, up 12 percent from the same quarter last year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesGooglesocial networkingmobilesocial mediainternetvideoyoutubemobile applications

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?