LG hints at pending Chrome OS devices with trademark filings

LG's move for Chrome trademarks in the U.S. and Australia may mean LG Chrome devices are on the company's plate.

After years of rumors, LG Electronics may soon announce a number of Chrome OS devices. The Korea-based company recently snapped up several U.S. trademarks with the term "Chrome" in them including ChromeOne, ChromeDesk, and ChromeStation.

All three marks are still pending and were filed with the United States Patent and Trademark Office on October 15. All three are also earmarked for trademarks related to laptops, computers, and, or, tablets.

There's no hint of what these devices might be, but it sounds like LG might use the ChromeOne name for a consumer device. ChromeDesk and ChromeStation, however, sound very desktop PC-like and could be part of an enterprise play to offer Chrome OS-based work stations or public terminals. That's purely speculation, however.

LG isn't just going after these trademarks in the U.S. either. The Australian blog TMWatchsays LG has applied for the same trademarks in the land down under. Most likely, the company is applying for these Chrome-related marks in multiple countries.

Why now?

LG's potential foray into Chrome OS comes as the PC market continues to soften. Earlier in October, research firms Gartner and IDC noted that PC shipments dipped for the sixth straight quarter. Gartner said the PC market fell by 8.6 percent, while IDC pegged the shrinkage at 7.6 percent.

Both firms blamed the market retreat on the continuing popularity of tablets and not Windows 8 and 8.1. Nevertheless, with the PC market still in retreat, LG, like other manufacturers, may be looking to expand its PC offerings beyond Windows-based devices.

Rumors about LG's Chrome OS intentions have circulated since at least early 2012. At the time, the rumors were stoked by a patent agreement between LG and Microsoft giving LG the right to license Microsoft patents for Android and Chrome OS devices.

The agreement with Microsoft probably had little to do with actual Chrome OS product plans and everything to with legal coverage. LG sells and manufactures a number of Android devices including Google's Nexus 4 and the company's own G2. Clearly, the company wanted to protect that segment of its business. The Chrome OS portion, however, was probably more speculative than anything else, at least at the time.

With LG snapping up Chrome-related trademarks, we may soon get our hands on some Chrome devices from the company. But when we might see them is anybody's guess. If Google ever gets around to unveiling the LG-built Nexus 5, perhaps we'll see a cameo from some Chrome OS devices as well.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags lgchromehardware systemsdesktop pcsdesktopsLG Electronicschromebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?