LinkedIn aims to make email more professional, with LinkedIn Intro

The tool adds more professional information to emails

LinkedIn wants to help people get a job and advance their careers by incorporating its services into their mobile email.

On Wednesday the company announced the availability of LinkedIn Intro, which is designed to take some of the key functions of the site and incorporate them into users' regular email on their iPhones.

When a user has LinkedIn Intro installed, certain information from an email sender, like where that person works, past job experience, and even where they went to school, will appear in the email. Users can click on the sender's name and see all the information without leaving the email. There is also a button to connect with the person.

The service is available on an invitation basis for the iPhone's mail application, and it supports several email services: Gmail, Yahoo Mail, AOL Mail, iCloud and Google Apps.

LinkedIn hopes the service will provide users with some better context to read and respond to certain messages on their phones, without having to visit LinkedIn's site externally. The technology builds from LinkedIn's acquisition last year of Rapportive, a company that adds information to people's profiles in email.

LinkedIn Intro was unveiled Wednesday to the media at a press event in San Francisco as part of the company's larger strategy to take better advantage of the consumer trend to mobile use.

Email is the number one mobile activity, according to LinkedIn. Today, more than 50 percent of people read emails on their mobile phones, up from less than 5 percent four years ago, the company said.

LinkedIn CEO Jeff Weiner described the company as being in the midst of a "mobile moment."

Mobile is an important part of LinkedIn's business. About 38 percent of the site's 230 million-plus members visit LinkedIn from mobile devices, up from 8 percent less than three years ago, Weiner reported Wednesday.

LinkedIn also launched a new version of its iPad app during the show, including several new features like focusing the central feed more around people, and adding a new tool to search for jobs. There also is a new "channel" bar at the top of the screen, to make it easier for users to access different areas of the site like companies and "influencer content." That app will be available later Wednesday in Apple's App Store, the company said.

LinkedIn also wants to better engage hiring managers, particularly on mobile. Last week, the company launched a mobile app, LinkedIn Recruiter, designed to unchain recruiters from their desktop PCs.

The company did not reveal plans for LinkedIn Intro for other mobile OSes.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetLinkedInsocial networkingmobile applicationsInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?