Twitter gets more visual with photo, video previews

Photos and videos now appear in users' feeds without having to click on a link

Twitter now puts photo and video previews front and center in users' feeds.

Twitter now puts photo and video previews front and center in users' feeds.

Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.

Previews of photos and videos will now appear on users' timeline streams, whereas before people had to click on links to see them. The new feature is available on Twitter's iOS and Android apps, as well as on its Web version.

The changes apply only to photos uploaded using Twitter, and to videos created with Twitter's Vine app. People still have to navigate to an outside page to see photos or videos from third-party services.

Users can expand the photos or watch the videos by tapping them on mobile and clicking on them on the desktop.

With this feature, Twitter wants to provide a more media-rich experience for users, and to better compete against big rivals like Instagram and Snapchat. "These rich tweets can bring your followers closer to what's happening," the company said in its announcement.

But the changes also come as Twitter faces pressure to build out its advertising business, as its public debut on the New York Stock Exchange looms.

Video ads constitute a major element of Twitter's advertising business, which generated 85 percent of the company's revenue last year, the company said on its IPO documents. Placing more video and photo content front and center in users' feeds, therefore, could give marketers an added incentive to advertise with Twitter.

Twitter has already partnered with more than a dozen broadcasters and media networks through its Amplify program, which places promotional video content in users' feeds. Some of those partners include Bloomberg TV, A&E and BBC America.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternettwittersocial networkingvideomobile applicationsInternet-based applications and servicesMobile OSesVine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?