Napster set to replay Thursday, for pay

Roxio, the company that bought the remnants of fallen song-swapping service Napster Inc., is preparing to relaunch the service, dubbed Napster 2.0, on Thursday.

Saying that it is "letting the cat out of the bag," Roxio plans to unveil the kitty icon-clad service at a launch event in New York. Napster's resurrection comes over two years after the service was knocked offline amid accusations of copyright infringement from the major record labels.

Mark Mulligan, senior analyst with Jupiter Research in London, said that Napster's "hip" image will be an advantage in the market.

"Napster has the James Dean effect -- it died young, it died beautiful, and people remember it fondly," Mulligan said.

But unlike the free file-swapping format the service had in the past, the new Napster will be a paid service with deals from all five major labels and a handful of independents firmly in place, according to Roxio.

Napster 2.0 will initially offer access to over 500,000 tracks through individual download, monthly subscription and Internet radio, Roxio said last July while previewing the new service.

In fact, the new Napster will be much like existing label-backed services such as MusicNet, according to Mulligan. Because of the limits of the record licensing deals, Napster 2.0 will focus on music streaming and burning will come at a premium, Mulligan said.

"It will be a welcome addition to the marketplace but will be nowhere near what Napster used to be," Mulligan said.

For a nearly unlimited music selection, users will still be tempted to go to free music-trading programs like Sharman Networks Ltd.'s Kazaa, Mulligan said. He added that Kazaa is currently a bigger brand name than Napster but it has been hurt by the amount of spyware lurking on its service.

Roxio, in Santa Clara, California, has been preparing for the relaunch of Napster since it said it was scooping up Napster's intellectual property and technology patents for around US$5 million late last year.

The company bought online music subscription service Pressplay for $39.5 million in May, saying that it would use the service's technology as the platform to relaunch Napster as a legitimate service.

Roxio, which sells digital media software, is banking on Napster's brand name and image to make a splash in the online music service market.

Although Roxio's position as a CD-burning software provider may give consumers the hope of more portability and download capabilities, Mulligan said that, again, it will be limited by the licensing deals.

"This is not a PC version of the iTunes online music store," Mulligan said, referring to Apple Computer Inc.'s popular service.

Napster 2.0 is being introduced in the U.S. It may be a long time before the service is offered in the European market, according to Mulligan.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?