ZTE prepares to launch a smartwatch next year

ZTE said it will probably launch the watch in the first quarter next year

ZTE's brand name.

ZTE's brand name.

Chinese handset maker ZTE is planning to launch a smartwatch next year, making it the latest company to throw its hat into this emerging gadget segment.

ZTE said on Monday that it was preparing the device, and pointed to the first quarter as a probable date for its arrival. However, it gave no further details.

The company is better known in its home country of China as a low-price smartphone maker, but ZTE also has its eyes on the U.S. market, and wants to introduce more high-end phones while building up its brand recognition.

ZTE's development of a smartwatch is no surprise, considering that many tech vendors are also coming out with rival devices. Samsung and Sony both have smartwatches on the market, at prices of US$299 and $199, respectively. Apple has also long been rumored to be working on a watch.

The gadgets, however, still have some way to go before they catch on among consumers. Over 30 smartwatches are in development, according to research firm Gartner's count, but the devices have yet to reach mass market appeal.

Current smartwatches are either priced too high, come in bulky designs, or don't offer enough battery life, Gartner said in an October report. Vendors still need to offer a clear message about the advantages of owning a smartwatch.

In the year-end holiday shopping season, Gartner expects consumers to buy tablets over smartwatches. But over time, demand for the devices will grow, especially from health conscious users, the research firm predicted.

In the fitness and health segment, the wearable devices market is projected to reach US$5 billion in revenue by 2016, according to Gartner, and smartwatches will continue to remain "companion" devices to smartphones at least until 2017.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consumer electronicsAndroidsmartphonesZTE

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?