Analysts: More growth in mobiles yet

Nearly three out of every four Australians own a mobile phone, but analysts claim there is still more room for growth in the mobile telephony industry.

Research group IDC suggests phone users will rise to 17.2 million, a phenomenal 83 per cent of the population, by 2007.

The real money, IDC suggests, will be in services. Over $8.4 billion in services revenue was earned this year, and the industry is likely to pull in some $12.1 billion in services by 2007.

The growth potential is highly dependent on the provision of “high-value, non-voice” services, the analyst group said.

IDC analyst Warren Chaisatien believes the Australian mobile market will reach saturation (about 85 per cent of population) toward the end of this decade. But he expects that revenue growth from new innovative non-voice services will match or outpace the drop in subscriber growth.

“Service revenue growth is expected to register a big jump in 2005, when 3G infrastructure and offerings become ubiquitous in Australia,” he said.

Chaisatien said carriers, and in turn resellers, will earn higher margins in the future on non-voice products. He said that many of these services are becoming available now - the key issue is not the maturity of the technology but the ability to convince customers to pay a premium for new services.

The analyst group also sees strong potential for mobile telephony in the business market. “The business market holds tremendous potential, especially for high-value data services,” Chaisatien told ARN. “They have real needs for always-on, anytime, anywhere access to critical business information - and they are not as price-sensitive as consumers. On average, only 13 per cent of spending on mobile communications by Australian businesses goes to wireless data and non-voice services - so there's a lot of upside potential there.”

Chaisatien said the sales pitch to the business community will become easier once there are case studies available that present potential customers with proof of positive returns in investment.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?