Pinterest tackles mapping with new Place Pins product

The tool is designed to help the site's users visualize and organize places

Pinterest CEO Ben Silbermann, pictured on Nov. 20, 2013, discussing the company's new mapping product.

Pinterest CEO Ben Silbermann, pictured on Nov. 20, 2013, discussing the company's new mapping product.

Pinterest is tweaking its service on the Web and mobile to make it easier for users to plan trips and locate their content with a new mapping product.

On Wednesday the site announced "Place Pins," a tool that will allow users to see the location of businesses and other destinations and to get directions from one place to another.

The tool will be coming as an update to Pinterest's apps on both iOS and Android-based devices -- and the Web -- on Wednesday evening, the company said.

The tool is designed to make Pinterest more usable on the go, and add more location data to destinations or other places of interest accessible through the site. Over 75 percent of the site's traffic comes from mobile devices, Pinterest CEO Ben Silbermann reported Wednesday.

The product was unveiled Wednesday evening at Pinterest's headquarters in San Francisco in front of an audience of Pinterest employees as well as end users and the press.

Pinterest is a site that lets its users gather a range of outside content like photos of retail items, recipes, ideas for event planning or inspiring photographs. Users can "pin" this content from certain sites, which posts it to different sections of their profiles on Pinterest's site, known as "boards."

With the new Place Pins, users can manually add location information to their existing pins through an integration with Foursquare, or add new pins with location information, as long as they come from partner sites like TripAdvisor, Trulia, Atlas Obscura and Jetsetter. So someone could look up a business on the new version of Pinterest's mobile app, and if the business is indexed by Foursquare, the person can pin it to his map, and get directions from his current location.

Pinterest partnered with mapping developers MapBox and Stamen to design and customize the maps for users.

Of the 1.5 million pins that are posted to Pinterest daily, roughly 750 million of them are related to things like vacations, local guides or businesses to check out, Silbermann said.

The new tool is designed to make it easier for users to discover those places when they're out and about. Users can also share their pin-filled maps with others.

That could be the case, as long as users opt to use Pinterest for location-oriented content, said Brian Blau, an industry analyst with Gartner. Not all of Pinterest's pins deal with location, he said, but the new service could work well for a certain class of pins.

The new tool is probably not a Google Maps killer, he said, but it could become a convenient alternative to discovery apps like Yelp.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetiossocial networkingmobile applicationsapplicationstelecommunicationInternet-based applications and servicesMobile OSesAndroid OSPinterest

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?