Tablets, fitness bands to outshine smartwatches this holiday shopping season

Smartwatches have to slim down and get more apps, according to Gartner

Fitness bands like the Fitbit Force are expected to be popular this Christmas.

Fitness bands like the Fitbit Force are expected to be popular this Christmas.

Despite the hype surrounding smartwatches, they won't be featured on many holiday wish lists this year. They are still too expensive and not useful enough to compete with tablets and fitness bands, according to market research company Gartner.

This year has seen a breakthrough for the smartwatch sector as Samsung and other well-known vendors have entered the space. However, the products have so far been rather uninspiring in terms of design, available apps and features, according to Gartner.

Users expect more than just more convenience from a new product category that claims to be innovative and priced at US$200 to $300, Annette Zimmermann, principal research analyst at Gartner, said in a statement. For the same amount of money, users can instead get a basic tablet with a good feature set. For the coming holiday season, users are more likely to pick that, because it presents better value, she said.

The majority of smartwatches have a design that many consumers will find unattractive due to their bulkiness. So the vendors have to go back to the drawing board, and try to find a better balance between a slim design and long battery life, as both aspects will play a significant role in consumers' purchasing decisions, Gartner said.

The vendors must also realize that the success of smartwatches will not be decided by hardware alone, but apps and interoperability across devices will be key reasons to open their wallets. Investing resources in fostering a developer community will be as important as on smartphones, it said.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesconsumer electronicsGartner research

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?