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IDC Outlines Research Investments Designed to Expand and Deepen Product and Service Offerings

  • 21 February, 2005 10:08

<p>NORTH SYDNEY, February 21 2005 - As part of its commitment to deliver exceptional customer value, IDC today outlined a series of ongoing research investments designed to expand and deepen its market intelligence and advisory capabilities. The investments in IDC's core research assets will result in greater geographic and vertical industry coverage, the addition of new analysts and products, new primary research efforts, and improved content delivery.</p>
<p>"IDC is continuously making strategic research investments to ensure that our analysts and products are ideally suited to our clients' market intelligence and advisory needs," said Kirk Campbell, President and CEO of IDC. "We are currently focusing on our industry-specific, end-user advisory business, where IDC is investing $35 million in its Insights companies and several cross-industry research initiatives. These investments will enable IDC to provide a more detailed view of both large vertical markets and specific market segments across these vertical industries."</p>
<p>Over the past two years, the number of IDC analysts worldwide has grown by nearly 20% with increases in every geographic region and across all IT industry areas. IDC plans to hire an additional 50 analysts in 2005, bringing the total number of analysts worldwide to more than 825.</p>
<p>Two new Insights businesses, Manufacturing Insights and Energy Insights, were launched in January 2005 with a third, Government Insights, to be launched later this year. IDC's Insights businesses are designed to provide deep industry coverage, extensive exploration of industry-specific business issues, and analysis of how IT is used within these industries.</p>
<p>In addition to its Vertical View family of cross-industry research products, IDC will be expanding its trusted Tracker and QView products and services to provide accurate and timely market data. IDC has nearly doubled the number of these products over the past three years to ensure that clients have the information needed to identify market and product expansion opportunities, to increase revenues, and to win market share.</p>
<p>IDC is also investing in its primary research efforts, expanding both the number and frequency of its surveys as well as the analysis of the results. In support of its cross-industry research, IDC will survey technology users in 16 industries and expand its monthly surveys of U.S. line of business and IT executives. On a global basis, IDC has over 30 demand-side research specialists managing more than 200 projects with more than 250,000 surveys a year.</p>
<p>"As a privately-held company, IDC's primary constituency is our customers," added Campbell. "By continuously reinvesting in our products and services within each of the 50 countries in which IDC operates, we are able to offer more local analysts, more comprehensive coverage, and more extensive primary research to meet our clients' needs. These efforts have been well received in the marketplace, enabling IDC to increase its worldwide revenues to $233 million in 2004, an 11% increase over the prior year."</p>
<p>More information about IDC's research offerings and advisory services, can be found at and</p>
<p>More information about IDC Insights can be found at</p>
<p>For press enquiries please contact:</p>
<p>Michael Shirer (US)
<p>Belinda Johnson (Australia)
Marketing Director
Phone: 61 2 9925 2236</p>

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