Nokia expands low-end push with Lumia 525

The phone will go on sale in countries such as China, Russia and Australia

Nokia is hoping that availability of its low-end Lumia 525 in countries like China and Russia will soon give its smartphone sales a boost.

The phone is a variant, though not an outright successor, of the Lumia 520, and helps Nokia offer Windows Phone at a more accessible price to a larger number of users, a spokeswoman said via email.

The smartphone will go on sale before the end of the year in China, Vietnam, Hong Kong, Cambodia, Singapore and Russia. In China, it is priced at 1099 yuan (US$180) before taxes and subsidies. It will then go on sale in Ukraine, Khazakstan and parts of Africa during the first quarter of next year, according to Nokia.

During the third quarter, Lumia sales increased by 19 percent quarter-on-quarter to 8.8 million units, reflecting strong demand particularly for the Lumia 520, Nokia said. The Lumia 525 and the expanded distribution it brings, then, is important to Nokia.

Other than 1GB of RAM, rather than 512MB, the specs of the Lumia 525 are identical to what users get with the Lumia 520. That includes a 4-inch screen with a resolution of 800 by 480 pixels, a 5-pixel camera and dual-core 1GHz processor. There is also 8GB of integrated memory and a microSD card slot.

The market for sub-$200 smartphones is at a crossroads, mostly thanks to Google's efforts. The recently announced Moto G from Google-owned Motorola Mobility costs as much as the Lumia 525, but is powered by a 1.2GHz quad-core processor and has a 4.5-inch 720p screen.

Even though the Lumia 520 has helped increase the popularity of Windows Phone, Nokia and Microsoft can't afford to rest. Their main priority should now be to bring down the cost of Windows Phones to below $100 without a contract, said Pete Cunningham, principal analyst at Canalys.

Nokia shareholders last week voted to approve Microsoft's acquisition of "substantially all" of the company's Devices & Services business. The deal is expected to close during the first quarter of next year.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesNokiaconsumer electronicsMobile OSesWindows Phone

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?