Corporate-owned smartphones back in vogue in Q3

A larger share of smartphones used for business purposes were corporate-owned

A steady increase in corporate purchasing through the first three quarters of the year hints that enterprises are already rethinking how far BYOD (bring-your-own-device) programs will be allowed to expand, according to Strategy Analytics.

Seventy-three million smartphones were purchased in the third quarter by business users directly, or by companies for their business users, representing a 34 percent increase over total business smartphone volumes a year ago, Strategy Analytics said.

That means more than 35 percent of smartphones used for business purposes were corporate-owned, compared to 32 percent in the same quarter a year ago, and 31 percent in the first quarter.

BYOD may very well be an unstoppable trend in many regions in the world, but it's not too surprising that some momentum would swing back to corporate-owned devices, according to Kevin Burden, director of mobility at Strategy Analytics. Companies are still devising usage policies, discovering its management challenges and experiencing its impact first-hand, he said.

For now it's not clear if the corporate-owned smartphone surge is the start of a growing trend or just a correction after more than a year of lopsided adoption, but what is clear is that enterprises still want full control over mobile phones and apps, according to Strategy Analytics.

Leif-Olof Wallin, research vice president at Gartner, agreed: "There is still a gap between CIOs and employees," he said.

Drawing any conclusions based on sales during the third quarter is also tricky because they were affected by what Wallin calls "the BlackBerry effect." Questions around the struggling company's future resulted in pent-up demand that Apple and the Android camp were able to take advantage of during the third quarter, according to Wallin.

The BYOD market has also started to mature.

"More and more CIOs are starting to realize that BYOD projects aren't cheaper than corporate-owned devices. They are more likely 5 percent to 10 percent more expensive," Wallin said.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobilesmartphonesGartnerconsumer electronicsMobile OSesStrategy Analytics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?