Box to enlist CIOs as it targets vertical industries

The first one to come on board is Manjit Singh, former CIO at Chiquita Brands and the Las Vegas Sands Corp.

Box will beef up its consulting team this year with several CIOs as it seeks to grow sales and adoption of its enterprise cloud storage and file sharing service in specific industries.

Manjit Singh, former CIO at Chiquita Brands and the Las Vegas Sands Corp., is the first such hire, and he'll be in charge of the retail, consumer packaged goods and hospitality segments.

"We built a horizontal platform and now we want to extend that technology to different verticals in different ways," said Aaron Levie, Box's co-founder and CEO.

The expertise that CIOs like Singh will bring will allow Box to better serve enterprises by catering to the specific needs and dynamics of their industry segments, like health care, law, entertainment, education, government and finance, he said.

Singh joined Box last week, but he and Levie have known each other for about three years. As CIO, Singh promoted the use of cloud computing with products from companies like Box, Workday, Salesforce.com and ServiceNow.

At Box, Singh will be working from the vendor side, but he said he's looking forward to advising fellow CIOs who adopt the Box service on how to use it and other cloud products most effectively.

He's also convinced that cloud specialists like Box have an advantage over bigger, older vendors that have had to adapt their products to the cloud model. He also believes it's better for enterprises to cobble together a cloud infrastructure from best-of-breed vendors like Box than to commit to one vendor's cloud platform.

"The single-vendor platform is starting to lose its relevance within an enterprise," Singh said. "The beauty of the shift to the cloud is that enterprises have the opportunity to leverage vendors that are much more innovative on a much faster cycle than larger vendors."

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags applicationsstoragesoftwareBox.netcollaborationSoftware as a servicecloud computinginternet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?