Yahoo delivers premium e-mail service

Yahoo Inc. unveiled a premium version of its e-mail service that combines its existing a la carte paid-for offerings such as extra storage, access to other e-mail accounts and forwarding capabilities with new fare such as antispam tools and the ability to send larger attachments.

Yahoo Mail Plus, launched Thursday, is just the latest in the company's free-to-fee strategy, and is being offered to consumers for US$29.99 a year.

The Sunnyvale, California, company said that its e-mail subscribers have jumped from one million to "tens of millions" since the service launched five years ago, and the premium offering comes in response to users' expanded needs.

Yahoo Mail Plus offers 25M-bytes of e-mail storage, a message size limit of 10M bytes and the ability to send up to 10 attachments per e-mail. Additionally, the service can archive messages to users' hard drives for offline access, and offers the ability to send messages using other e-mail domains.

The company has also added antispam tools, including filters and the ability to block e-mail addresses.

Additionally, Yahoo rolled in existing premium offerings, such as POP (Post Office Protocol) access and e-mail forwarding. Yahoo placed fees on these services earlier this year in a move to shore up revenue. POP is the standard for sending e-mail from an Internet server that allows users to forward and receive e-mail from different accounts. Other e-mail services, such as Microsoft Corp.'s Hotmail offering, have also put a price on POP this year.

Unlike its free mail service, Yahoo said that the premium offering does not add promotional taglines to messages and there is no account expiration.

Yahoo's move to further its premium offerings comes as the company struggles to swim upstream in a down market. But despite the current difficulties, such as fewer online advertisers, the company has been able to keep afloat with new pay-for services, beating expectations in its third-quarter results.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Scarlet Pruitt

IDG News Service
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?