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Seagate's first USB 5GB POCKET HARD DRIVE hits the Australian retail market

  • 08 December, 2004 12:30

<p>Seagate Technology (NYSE:STX), the worldwide leader in hard disc drives, announced today that its 5GB USB 2.0 Pocket Hard Drive, the first external hard drive small enough for consumers to stow in their pocket or bag, is now hitting the shelves of Harvey Norman, Harris Technology and major retail outlets throughout Australia.</p>
<p>Priced at AUD$349, the Seagate Pocket Hard Drive breaks traditional cost-performance barriers and delivers far greater capacity than USB thumb drives. The Pocket Hard Drive is a cool-looking, sleek round shell with a robust design and high shock tolerance enabling mobility and making it as convenient as a traditional USB thumb drive, but with an incredible 5GB of storage in a USB 2.0 bus powered design, it is ideal for transporting or temporarily backing up a huge amount of data.</p>
<p>With its 5-Gbyte capacity, the Pocket Hard Drive can store 2,500 high-quality songs, approximately 5,000 1-Mbyte photos or even 4.5 hours of digital video – far more than USB thumb drive at similar price points - making it a very cost-effective storage alternative.</p>
<p>“Consumers’ enthusiasm for the digital lifestyle with content like music, photos, video and movies is driving their need for digital storage,” said Mr. Robert Yang, Seagate’s director of Sales &amp; Marketing and general manager for Australia. “Delivering high performance, lower power consumption and reliability in a compact physical package, Seagate’s latest Pocket Hard Drive is well positioned to meet consumers’ need for a convenient and robust storage solution.”</p>
<p>“The fact that Harvey Norman retail outlets are carrying Seagate pocket drives clearly demonstrates our confidence in Seagate’s storage technology leadership,” said Jeff Woodhouse, Harvey Norman’s Product &amp; Marketing manager for computer hardware. “We believe that our relationship with Seagate supports our commitment to deliver quality and reliable products to the Australian community.”</p>
<p>“Harris Technology is pleased to partner with Seagate to deliver leading edge products to Australian computer users,” said David Foster, managing director of Harris Technology. “Australian consumers value quality and reliability and Seagate’s commitment to delivering these features across their product range is the reason we distribute their hard drives.”</p>
<p>About Harvey Norman</p>
<p>Harvey Norman has 145 stores throughout Australia. The company is a franchisor of a business system and has in excess of 500 franchisees. The franchisees that operate the franchised stores range products in the computer Hardware, Software, Communications, and Printing &amp; Imaging categories.</p>
<p>About Harris Technology</p>
<p>Founded in 1986 by Ron Harris and acquired by Coles Myer Limited in 1999, Harris Technology is one of Australia’s largest resellers of information technology and consulting services to SME, corporate and government customers. The company’s product range includes hardware, software, systems, peripherals, accessories and services, sold through multiple channels - face-to-face, business centre showrooms, call centres, fax, online at and via e-procurement. With its continuing national expansion, Harris Technology is experiencing strong annual revenue growth and employs more than 300 IT professionals in NSW, Victoria, Queensland, Western Australia and the ACT, with a new South Australian location opening soon.</p>
<p>About Seagate</p>
<p>Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing and Consumer Electronics applications. The company is committed to delivering award-winning products, customer support and reliability, to meet the world’s growing demand for information storage. Seagate can be found around the globe and at</p>
<p>Seagate, Seagate Technology and the Seagate logo are registered trademarks or trademarks of Seagate Technology LLC. Other product names are registered trademarks or trademarks of their owners. Seagate reserves the right to change, without notice, product offerings or specifications. Specified storage capacities reflect standard configurations exclusive of operating system or other software formatting.</p>
<p>Photographs of the products mentioned in this press release are available to journalists at:</p>
<p>For more editorial information: Pru Quinlan at Einsteinz Communications (02) 9965 7227 or</p>

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