Accenture launches mobile wallet platform for businesses

Accenture integrates analytics and recommendation tools

Accenture is extending its digital payments services with features integrating "big data" analytics capabilities and recommendation tools to allow its clients to build personalized, mobile e-commerce applications.

The enhanced Accenture Mobile Wallet platform now includes the Accenture Recommendation Engine, developed by Accenture Interactive and delivered via the cloud or on-premises through Accenture Analytics, which offers personalized recommendations to customers in real time.

The technology services and management company made the announcement Monday at Mobile World Congress in Barcelona, where mobile commerce is a hot topic. Also Monday, for example, MasterCard announced it is enhancing its MasterPass mobile online payments service with in-apps payments.

The Accenture recommendation engine uses a library of machine learning algorithms designed to let businesses filter recommendations based on predefined business and merchandising rules. The engine, for example, can automatically suggest which offer should be presented to customers, based on analytics performed on buyer identification data at the point of interaction, such as when they enter a geo-fenced store's perimeter.

Buyers are identified through geo-location features that businesses will allow them to opt into, for example in mobile apps, noted Robert Hasson, Accenture's mobility product chief.

The Accenture platform enhances security by allowing end-users to store their data for payments in a central trusted location, and manage all their cards, including credit, debit, transport, loyalty and gift cards, Hasson said.

Potential Accenture clients for the system include financial institutions, retailers or shopping mall operators, Hasson said.

"A mall owner can act as the service provider, setting business rules that, for example, would use geo-fencing in order to prevent one retailer to reach out to shoppers when they are at another retail store in the mall," Hasson said.

With Bluetooth low-energy beacons integrated to further increase the granularity of geo-fences, merchants will be able to define keywords attached to zones in-store, contact the Accenture Mobile Wallet and find out the preferred offers related to that zone. The Accenture Recommendation Engine can then tailor the offer according to existing user data such as purchase history.

For example, through the recommendations engine and the analytics tools, a retailer may send a special offer to a consumer looking at black slacks on sale in the men's section of a retail store, if that consumer had bought slacks in other colors previously.

The Accenture Mobile Wallet can also manage proximity transactions and payments, which can be made through Near Field Communication (NFC) technology or QR codes.

Components of the Mobile Wallet Platform are available via a set of APIs on Android and iOS, Hasson said.

New features of the platform also include:

-- Trusted Service Manager, letting banks or other service providers send and personalize smartcard applications. It allows for remote removal, blocking and other status actions related to cards, to protect users in cases of lost or stolen devices.

-- Push Payment Functionality, which allows purchasers to avoid sending their personal and credit data to retailers. Instead, they can store their data with their trusted financial institutions, which can then verify transactions for the retailers and buyers.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetaccenture

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Marc Ferranti

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?