Underdog HTC fails to show new flagship, resorts to trash-talking Samsung

HTC endured a week of highs and lows at the Mobile World Congress

The HTC stand at Mobile World Congress. It looks great, but unfortunately there wasn't much action there.

The HTC stand at Mobile World Congress. It looks great, but unfortunately there wasn't much action there.

Leading smartphone manufacturers showcased their next-generation flagships in Barcelona this week. Samsung has the new Galaxy S5, Sony has the Xperia Z2 and LG has the G Pro 2. On the other hand there is HTC, which spent its week at Mobile World Congress launching mid-range phones and trash talking Samsung.

HTC took to Twitter as it responded to Samsung’s launch of the Galaxy S5. In one tweet the company said S5 owners will suffer from “buyers remorse”, and in another it claimed its upcoming flagship will “One-up” the Galaxy S5.

And it turns out there might be some credence to HTC’s bold claims. The current HTC One was awarded the Global Mobile Award for Best Smartphone this week by a panel of 175 industry experts, drawn from members of the media and analyst communities.

Despite its critical acclaim, the HTC One missed out on sales due to its delayed production. Now HTC runs the risk of missing out on falling behind again as Sony and Samsung get ready to roll their new smartphones out within the fortnight. This means that the Galaxy S5 and the Xperia Z2 will go on sale in some markets before HTC has the chance to showcase its new One flagship on 25 March.

Until then, the company is making strides in the mid-range smartphone market with the unveiling of two new Desire smartphones. The Desire 610 and Desire 816 add a premium feel to HTC’s mid range products by featuring traits common to the HTC One. These include the HTC One’s iconic front stereo speakers and its distinctive bezel.

HTC Australia has been tight-lipped on the new Desire smartphones. The Desire 816 is a 5.5in Android smartphone that reportedly features a 1.6GHz Quad-core CPU, 1.5GB of RAM, 8GB of internal storage, an expandable microSD slot and 4G LTE connectivity. It also has a 720x1280 resolution screen, a 13MP rear camera and a 5MP front facing camera.

The 4.7in Desire 610 sits lower in the range with more humble innards. It has a 1.2GHz Quad-core CPU, 1GB of RAM, an 8MP rear camera, a 1.3MP front facing camera, and a lower screen resolution of 540x960.

HTC will begin its global roll out of the new Desire smartphones in Q2 of 2014. Unfortunately, the company has yet to reveal local pricing or availability. Needless to say, Good Gear Guide will continue to report on the release of HTC’s upcoming flagship and its new range of Desire smartphones.

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