TV maker Soniq will offer cheap plans and phones on a mystery network

Soniq set to make a splash in the telco market in mid-2014.

Soniq will enter the telecommunications market by offering its own range of plans and smartphones on another carrier’s network.

Soniq, which is best known for offering inexpensive televisions at JB Hi-Fi, will operate as a mobile virtual network operator (MVNO).

“We are using one of the networks,” said marketing manager Stathis Georgianos. “We’re beginning with prepaid and other areas to begin with. There’s a whole lot of different things.”

Georgianos would not reveal which network Soniq had signed an agreement with.

Soniq’s range of smartphones and plans will target the “ever growing aged market as well as parents of tech-savvy teens”.

“We’re starting to get some interest already,” Georgianos told Good Gear Guide in an interview, adding the company hopes to disrupt the telecommunications market in the same way its televisions drastically undercut rivals on price.

Soniq will differ from other MVNOs (such as AldiMobile) by launching its own smartphones that run Android software. This means the company will be in the unique position of offering a mobile network, plan pricing and a smartphone.

Georgianos did not dismiss the opportunity to offer prepaid mobile broadband.

Soniq will launch its range of smartphones and plans in the second half of 2014. Stay tuned for updates in the interim as we will be reviewing the company’s range of devices once they are available.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags TelstraSoniqAldiMVNO

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?