Korean colour-ring craze

If you thought that listening to a tinny rendition of Robbie Williams' Millennium emanating from a nearby mobile phone was irritating, then you will hate the latest development from Korean company SK Telecom Co. Ltd.

The telco has come up with a way for mobile owners to choose the sound their callers hear while waiting for their call to be answered. "When you call someone, the ringing you hear in your phone is a boring electronic tone so we decided we wanted to give it some colour," said Jae Sub Na, assistant manager of SK Telecom's global business team.

The result was 'colour-ring', a service that allows users to select the tone that callers to their phones hear. Instead of the classic 'brrrrr, brrrrr' ringing tone, callers can now listen to 'hold music' in the form of the latest Korean pop hit, a Chinese melody, or even sounds from nature such as the wind or a running river.

This service has proved a real hit with subscribers, and so far it has attracted five million users within eight month -- one third of the carriers' total subscribers. And with charges at around 5p per month, the colour-ring service is earning SK Telecom around £2.6m each month, and that's before it tots up the revenue from new ring tones.

With profits like this to be made, other carriers are starting to sit up and take notice "We are talking to several carriers in Japan, Singapore and China about the service and trying to contact US and UK carriers," said Sub Na.

The service is easy to roll out to all subscribers because it requires changes in the carrier's network but not in user's handsets.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?