90 percent of Web shopping through four search sites

Most online holiday shoppers are going straight to the four main search engines for assistance in ferreting out the perfect present for friends and family, according a study by WebSideStory Inc.

The search engines from Google, Yahoo, Microsoft's MSN and AOL Time Warner's America Online (AOL) accounted for 92.79 percent of all global search referrals to shopping Web sites on Dec. 1, the San Diego company said in a statement Wednesday.

Analyzing visitor data from more than 6,000 shopping Web sites, the study found Google to be the most popular site, accounting for 27.16 percent of all referrals to the surveyed Web sites. That compares with 18.46 percent for Google on the same day last year, WebSideStory said.

Yahoo held second place with 25.92 percent of such referrals on Dec. 1, 2002, followed by MSN (24.11 percent) and AOL NetFind (15.60 percent), the Web analytics company said. The 2002 figures show a large drop for Yahoo. On Dec. 1, 2001, Yahoo made 41.41 percent of all referrals.

Online holiday shopping in general is expected to be very popular this year. On Monday alone, consumers spent US$380 million on purchases over the Internet, an increase of 104 percent from the same day last year, according to a study released Tuesday by comScore Networks Inc.

While the holiday shopping season traditionally kicks off in the U.S. the day after Thanksgiving, the study attributed Monday's jump in online shopping to people waiting until they got into work and had access to faster Internet connections.

Due to increased comfort concerning the process of shopping online and the belief that there are better deals to be found over the Internet, comScore estimates that 30 percent more people are shopping online this year.

Nielsen//NetRatings Inc. 2002 Holiday eCommerce Index also reported strong growth in online shopping for the day after Thanksgiving. Consumer electronic sites more than doubled traffic rates last Friday, attracting 111 percent more visitors than last year, while book, music and video sites attracted 76 percent more shoppers this year, the Nielsen//NetRatings said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Laura Rohde

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?