Facebook shows mobile app developers the money with new ad network

The Audience Network, now in beta, will support iOS and Android apps

Facebook CEO Mark Zuckerberg pitches the company's platform services to developers at F8.

Facebook CEO Mark Zuckerberg pitches the company's platform services to developers at F8.

Facebook will extend its advertising business by distributing ads from its marketers to third-party mobile apps.

Developers will be able to join a new Facebook mobile ad network and make money from the ads their mobile apps carry, benefitting along the way from Facebook's trove of user data.

Facebook has been serving up its own ads inside its mobile app for at least a year now, to great success -- that's the way the company now makes most of its money. With the Audience Network, Facebook wants to open up the scope of its mobile ad business.

Facebook has provided tools to developers to help them generate revenue for some time, such as with its payments platform. But the Audience Network is a much bigger play for Facebook.

"This is the first time we're going to help you monetize in a serious way on mobile," said CEO Mark Zuckerberg, in front of an audience of developers at the company's F8 conference in San Francisco.

In early tests of the network, retailer Target said it wanted to reach people who not only "liked" Target on Facebook, but who also liked the movie "Frozen," said Deborah Liu, manager of product marketing at Facebook. Facebook found those people in the Huffington Post app, and delivered Target's ads there.

The mobile ad network could give a massive boost to developers' monetization efforts, given that Facebook's data will better help them target users more precisely.

"It all came together through the Facebook system," Liu said.

Facebook's Audience Network is currently in beta; advertisers can apply to participate online. It will work both on iOS and Android, for a number of different types of ads, including banner ads and "native" ads, which are designed to look more like organic or user-generated content.

A number of other tools were announced at F8 designed to help developers build, grow and monetize their apps, including a way to log in anonymously to other apps.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesMobile OSessocial networkingmobilesocial mediainternetsearch enginesFacebookmobile applications

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?