SAP parts ways with Cloud sales chief in strategy shift

A leaner sales organization structure could end up being good for customers, analyst says

SAP cloud software sales chief, Shawn Price, is leaving the company in the latest high-profile executive departure at the company in recent days.

Price's responsibilities will be divided up among a number of executives who will report to global sales head, Rob Enslin, a move that reflects SAP's business strategy, according to a spokesman. This means there will no longer be a division between sales of SAP's on-premises software and its cloud products.

SAP has 36 million cloud users "and well over a $1 billion USD annual cloud run rate," spokesperson, Jim Dever, said in a statement. "As such, the cloud is no longer something separate, it is the core engine of our business."

Price's decision to leave SAP was his own, Dever said. He had only held the spot since January, replacing Bob Calderoni.

The move should be seen as a good sign for SAP customers, said Holger Mueller, vice president and principal analyst at Constellation Research.

"This shows that SAP is serious about becoming a cloud company," Mueller said. "There is no need for a speciality cloud sales department. Unfortunately, the victim of that move is a successful manager like Price, who has done a lot at keeping SAP in a good position."

"But for customers, ultimately this is a win, as short and faster sales reporting lines increase visibility and accelerate sales cycles," Mueller added.

Price's exit comes just days after the sudden departure of Vishal Sikka, who headed up all product development at SAP and was the champion of Hana, the in-memory computing platform around which SAP is basing its entire strategy going forward.

SAP announced a number of other executive changes on Wednesday as well. SAP Americas president Rodolpho Cardenuto will head up a newly created global partner operations organization. The Americas division will be split in two, with Jennifer Morgan named president of SAP North America and Diego Dzodan tapped to lead SAP Latin America and Caribbean.

All the changes come just a few weeks before SAP's massive annual Sapphire conference in Orlando, and likely reflect efforts by soon-to-be sole CEO Bill McDermott to put an initial stamp on his tenure.

Co-CEO Jim Hagemann Snabe is stepping down this month and will take a seat on SAP's Supervisory Board.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business managementcloud computinginternetbusiness issuessoftwareapplicationsSAPpersonnelInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?