Amazon's mystery locker is a marketing stunt with Nissan

One lucky person could win a car inside the San Francisco locker, Nissan said

Amazon's large locker in San Francisco is part of an ad campaign with Nissan.

Amazon's large locker in San Francisco is part of an ad campaign with Nissan.

A mysterious, massive Amazon locker in San Francisco is not filled with drones, but is part of a marketing campaign with Nissan.

The locker, which is named "Giant," was spotted on Thursday last week in front of San Francisco's iconic Ferry Building.

Amazon initially did not respond to questions about its purpose. Since then, however, a large Nissan logo was slapped onto the structure, along with the hashtag #giantlocker printed on one of its walls. Amazon and Nissan then said Friday that it was part of a marketing promotion between the e-commerce company and the Japanese car maker.

The companies are encouraging passersby on Friday to comment and post photos of locker using the hashtag. Those who do will earn a code to open the doors on the locker to win a variety of prizes, including Amazon music downloads.

"One lucky participant will get the surprise of a lifetime when his/her code opens the giant door, and s/he wins a new Nissan Rogue," a Nissan spokeswoman said.

The bright orange locker -- which is 16 feet wide, 20 feet deep and 8 feet high -- was attracting the attention of a number of people Friday morning.

Cars can be purchased on Amazon.com, but typically they must be picked up from a local dealership. Amazon and Nissan teamed up last year to have a Nissan Versa Note car delivered inside a huge Amazon box. But that box was different from the high-tech locker currently in San Francisco, which features an LCD screen and keypad.

Amazon operates a locker service, which lets shoppers have their items shipped to various locations around town instead of their homes. The lockers are much smaller than the structure near San Francisco's Ferry Building and are located inside stores such as 7-Eleven and Ace Hardware.

So Amazon's Giant locker, for better or worse, does not seem to be a company push toward larger pick-up centers in public settings.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetsocial networkinge-commerceamazonconsumer electronicsnissanInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?