Intel chief switches on Australia's future

Australia should increase its spending on IT research and development to capitalise on a lucrative Asian market, Intel CEO Craig Barrett has urged.

Speaking at a keynote presentation in Sydney on Monday, Barrett's ‘Switched-On Australia' address highlighted the fact that Australia spends less than one per cent of its gross domestic profit (GDP) on research and development.

Using graphs to show Australia's place in the global IT market, Barrett said Australia's percentage was half that of the US, and behind other developed countries such as the UK and Canada.

"Australia doesn't rank particularly high in this category in [comparison with other] developed economies," he said.

"My company outspends your country substantially in this area [research and development], and my revenue base is not nearly as high as your GDP base, so I think you're not spending enough here."

However, another graph showed Asian nations' service industry's low contribution to GDP, with those of Australia and the US high in comparison.

This is one of the many great opportunities Australia has to increase its exports to the Asian market, according to Barrett.

Despite the current global "recession", Australia and other nations would soon enjoy a "bright future" by building around the Internet, he said.

"If you look at historical models of the adoption of technologies, heavy investment leads to a period of turbulence, which we're in now, before sustained growth."

Business to business trade online would help drive this, he said.

"Business to business commerce via the Internet is much more important than business to consumers. What drives us [Intel] to use the Internet is we think we can save a billion dollars a year by using the Internet to do our selling, our buying, and our employee communication activities."

Barrett focused on the Internet as the tool that could improve business to business trade, education and training, and merge the communication and entertainment industries.

The presentation included a demonstration of future home entertainment, when a ‘central' computer will wirelessly share DVD movies and music with any TV or stereo around the house, via information being sent or requested from it.

There to discuss Australia's digital future, Barrett made no mention of specific Intel products during his 90-minute address, but said later this was common practice at Intel, as the business had learned to win public trust by promoting its products only when they were in good supply.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Steven Deare

PC World
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?