Instagram loads up on editing effects in major update

10 new editing tools are coming to the app on iOS and Android

Instagram's app now includes a broader range of photo editing tools.

Instagram's app now includes a broader range of photo editing tools.

Instagram has added a suite of new effects to its app in a move to win over users who might otherwise turn to alternative software for photo editing tools.

The company said Tuesday that it was bringing new, creative tools to its app on both iOS and Android, giving users the ability to adjust brightness, contrast, saturation and warmth. The updates are rolling out starting Tuesday, Instagram said.

Other than its signature filters, Instagram previously provided only a limited number of post-processing effects, including straightening, borders and blurring.

Now, in version 6.0 of the app, there are 10 new tools for improving the look of photos after they are taken. The new effects can be accessed through a new wrench icon that will appear after a filter is selected. Users can also now adjust the strength of the filter they select.

Facebook bought Instagram for about US$1 billion in 2012. Since then the photo sharing app has grown to be immensely popular, with 200 million monthly active users, according to Instagram.

Instagram was never really a powerhouse app for applying creative effects to photos. Other apps, such as VSCO Cam or Litely, have established themselves as solid players in that market.

While some of those other apps have photo-sharing functions, some users may have used them only to edit their photos, uploading the photos to Instagram for sharing. With Tuesday's update, Instagram could keep those types of users more engaged inside its own app, and possibly attract photographers who may have dismissed Instagram for being a little light on tools.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebookiossocial networkingvideomobile applicationsapplicationstelecommunicationInternet-based applications and servicesMobile OSesAndroid OSInstagram

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?