Instagram loads up on editing effects in major update

10 new editing tools are coming to the app on iOS and Android

Instagram's app now includes a broader range of photo editing tools.

Instagram's app now includes a broader range of photo editing tools.

Instagram has added a suite of new effects to its app in a move to win over users who might otherwise turn to alternative software for photo editing tools.

The company said Tuesday that it was bringing new, creative tools to its app on both iOS and Android, giving users the ability to adjust brightness, contrast, saturation and warmth. The updates are rolling out starting Tuesday, Instagram said.

Other than its signature filters, Instagram previously provided only a limited number of post-processing effects, including straightening, borders and blurring.

Now, in version 6.0 of the app, there are 10 new tools for improving the look of photos after they are taken. The new effects can be accessed through a new wrench icon that will appear after a filter is selected. Users can also now adjust the strength of the filter they select.

Facebook bought Instagram for about US$1 billion in 2012. Since then the photo sharing app has grown to be immensely popular, with 200 million monthly active users, according to Instagram.

Instagram was never really a powerhouse app for applying creative effects to photos. Other apps, such as VSCO Cam or Litely, have established themselves as solid players in that market.

While some of those other apps have photo-sharing functions, some users may have used them only to edit their photos, uploading the photos to Instagram for sharing. With Tuesday's update, Instagram could keep those types of users more engaged inside its own app, and possibly attract photographers who may have dismissed Instagram for being a little light on tools.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social mediamobileinternetFacebookiossocial networkingvideomobile applicationsapplicationstelecommunicationInternet-based applications and servicesMobile OSesAndroid OSInstagram

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?