Small businesses get umbrella tool for managing their Google presence

Google My Business also comes with an Android app, and soon one for iOS devices, for mobile management

Google hopes to simplify how local businesses manage their information on its sites and apps with the new My Business online service

Google hopes to simplify how local businesses manage their information on its sites and apps with the new My Business online service

Google hopes to simplify how local businesses manage their information on its sites and apps by consolidating a variety of scattered tasks under a new online service.

Google My Business brings together features from the Google+ Pages dashboard and from Google Places for Business, grouping a variety of tasks in one place.

These include keeping a business' information current and consistent on the company's search index, Maps and Google+, monitoring customer reviews and checking user engagement on Google+ Pages and on AdWords campaigns.

With My Business, Google is tackling a chronic problem that has proven curiously tough for the company to crack -- making it easy for local small businesses to manage their Google presence.

Over the years, Google has sometimes vexed local businesses by launching, modifying and retiring sites, apps, services and features dealing with their information, such as maps, reviews, search results, ads and analytics. It remains to be seen if My Business will prove to be the central command center for Google information that local businesses have been waiting for.

Google also released an Android app for My Business, and plans to offer one for iOS soon, the company said on Wednesday.

Separately, the company also announced it will now provide more detailed usage data for Google+ Pages, including an overview of follower demographics, page impression trends and information about popular posts.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediacloud computinginternetGoogleadvertisingSoftware as a serviceInternet-based applications and servicesMaps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?