Google acquires video ads company mDialog

In a separate development, Google said the team at wireless company Alpental Technologies had joined it

Google has acquired video advertising company mDialog in a bid to provide more high quality video options to its advertisers.

The Internet giant plans over time to work with the mDialog team to include their technology and expertise into its DoubleClick product suite for advertisers. Nothing will change for mDialog's customers immediately, it added.

In a Google+ post, Google said that it and mDialog are committed to offering more ways for publishers "to monetize live, linear and on-demand video content across all screens." The financial terms of the deal were not disclosed.

With U.S. headquarters in San Francisco, mDialog works with media companies in North America to manage, deliver, and measure video advertising across a variety of IP-connected devices, including Apple's iPad and iPhone, Android devices and the Xbox, it said on its website.

The company said in a statement on its website that it is joining the DoubleClick team at Google. "Together, we're looking forward to offering content creators new and even better ways to make money from their live and on-demand content," it said.

Separately, Google said it was excited to welcome to the company the team at wireless company Alpental Technologies. A company spokesman said Thursday it wasn't sharing any other details or comments about the deal. Alpental will help Google in its bid to extend fast Internet to remote locations, for which the company already has projects deploying drones, balloons and satellites, the Wall Street Journal reported.

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Tags Mergers and acquisitionsinternetbusiness issuesGooglemDialogAlpental Technologies

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John Ribeiro

IDG News Service
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