Oracle ties its social intelligence apps to LinkedIn

Oracle also announced a series of enhancements to its marketing cloud software family

Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.

The LinkedIn integration provides the ability to publish LinkedIn Company and Showcase pages, which can be targeted according to factors such as geographic location, company size and industry, Oracle said in its announcement on Wednesday.

It will also be possible to interact with commenters on these pages, Oracle said. There's a degree of analytics as well, such as reports on the number of comments a particular posting generated, according to Oracle.

Oracle SRM is just one component of the company's bevy of software tools aimed at reaching customers and prospects through multiple channels, which it built up through a string of acquisitions over the past couple of years.

To that end, also Wednesday Oracle announced a series of enhancements to various components in its marketing cloud product family.

One major update focuses on so-called "look-alike" modeling. This sort of modeling lets marketing teams looking to find new prospects do so by building models based on customers with desirable attributes.

Marketers can then apply the models to Oracle's BlueKai platform, which aggregates customer profile information from more than 200 data providers. The marketers can sift through the hundreds of millions of profiles BlueKai gives access to and find matches for their look-alike models.

It's possible to generate "very rich" models with just a few clicks, said John Stetic, group vice president of products, Oracle marketing cloud.

Another enhancement announced Wednesday is aimed at pushing marketing content to mobile devices.

"Everybody gets that mobile is affecting marketing activities," said Steve Krause, group vice president of product management for Oracle marketing cloud. "You're seeing the need to do mobile better everywhere."

Oracle's Responsys marketing automation tool can now push SMS (simple message service) notifications to customers' mobile devices, but with a higher level of sophistication than simply an all-out blast to a master customer list.

For example, customers may personally opt to receive SMS messages from a website that features flash sales or daily deals involving limited quantities of a product, with the SMS serving them notice to move fast if they want the product.

"We're moving from a model where everyone gets the same SMS to a model where it's more triggered and personalized," Krause said. "This is about a larger shift. We need to provide marketers the ability to get their message to customers when and where they want it."

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Customer Relationship ManagementapplicationsLinkedInsoftwareSoftware as a servicecloud computinginternetBlueKaiOracleResponsys

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?