Consortium against piracy launches Digital Content Guide

Foxtel, Village Roadshow and co aim to educate Australians on legal digital services

Education is the latest weapon in online piracy with the launch of a website sponsored by content distributors, creators and associations called the Digital Content Guide.

An assembly of content stakeholders launched the Digital Content Guide website in an effort to hedge online piracy. Stakeholders include Newscorp, Foxtel, Village Roadshow, ARIA and additional industry associations.

ARIA chief executive Dan Rosen estimates the site launched with 80 content services. “Money will flow back to the creatives and the people who invest in our creatives. This ensures there is ongoing support for the creative industries.”

The site covers music, movies and television, games and sports, with eBooks “coming soon”. Each heading lists various digital services — both subscription and free — available for use in Australia.

Digital content guide will differentiate rentals from purchases, but pricing details are scarce. The lack of a comparison tool won’t help consumers make an informed buying decision, even though the site does link services to their respective websites.

Last week a draft federal government discussion paper, in the name of Attorney General George Brandis and Communications Minister Malcolm Turnbull, revealed tough propositions to combat online piracy. Proposed changes would result in ISPs assuming increased responsibilities by blocking access to sites hosting pirated content, such as The Pirate Bay.

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