Google's YouTube buys Directr video app and makes it free

The developers are joining YouTube's video ads team

Google's YouTube division has bought the Directr movie-making app for smartphones and will offer it free.

Directr is an app that businesses can use to shoot videos for marketing purposes, then upload them to Facebook and YouTube, for instance, or embed them in newsletters.

The app provides help with things like frame selection and building a storyboard, to provide "point-and-shoot moviemaking" on a smartphone.

The app was priced at between US$25 and $400 a month, depending on the features and amount of usage. Directr says the app will now be free, though it's unclear how long it will exist in its current form.

"For now, everything you love about Directr is staying the same and we'll continue to focus on helping businesses create great video quickly and easily," Directr said on its website.

"One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!"

The 2-year-old company is joining YouTube's video ads team.

The app is offered today for Apple's iOS. Google didn't immediately say if it will build a version for Android, though it seems likely, assuming the app is to continue.

James Niccolai covers data centers and general technology news for IDG News Service. Follow James on Twitter at @jniccolai. James's e-mail address is james_niccolai@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesMergers and acquisitionsbusiness issuesGooglesoftwareapplicationsconsumer electronicsPhoto / video

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?