Google acquires Jetpac to boost image recognition know-how

Jetpac's technology can be used to find anything on images, but Google is mum on its plans

Google has acquired Jetpac, known for image recognition and processing.

Jetpac wrote on its website that it's joining Google, and would be removing its app from the App Store in the coming days. The company will stop offering support on Sept. 15, it said. Google confirmed the deal but had nothing to add to what Jetpac wrote, a spokeswoman said via email.

The San Francisco company's Spotter app can identify objects captured via a smartphone camera. It is also known for its City Guides app, which creates lists based on how often a subject shows up in public Instagram images. An example the company gives is a list of "top Hipster Bars" based on the most photos of hipsters at a bar shared on Instagram. Its Deep Belief app lets users teach their smartphone to recognize any object; it had also offered a Deep Belief development framework to those wishing to integrate object recognition into their mobile apps.

Jetpac didn't offer any details on how Google planned to use its technology, only saying that it looked forward "to working on exciting projects with our colleagues at Google."

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Tags Mergers and acquisitionsinternetbusiness issuesGooglesearch enginesJetpac

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Mikael Ricknäs

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