Analysis of tweets around Ferguson shows Twitter's quick grip on the news

Nearly 150,000 tweets appeared a full two days before cable news networks covered it

Researchers at Pew compared tweets around the events in Ferguson, Missouri, to tweets around the shooting of Trayvon Martin two years ago.

Researchers at Pew compared tweets around the events in Ferguson, Missouri, to tweets around the shooting of Trayvon Martin two years ago.

Is social media in general and Twitter in particular speeding up the news cycle?

Twitter posts related to the shooting last week of Michael Brown in Ferguson, Missouri, started appearing a full two days before cable news outlets like MSNBC, CNN and Fox News put the story in prime time, according to a report published Wednesday by the Pew Research Center.

Roughly 146,000 posts related to the shooting were published to Twitter on Saturday, Aug. 9, the day Brown was shot and killed by a police officer, Pew researchers found. MSNBC and Fox did not devote prime-time coverage to the shooting and the surrounding events until Monday, with 21 minutes and 6 minutes of coverage a piece, respectively. CNN began its prime-time coverage on Tuesday, with 24 minutes.

The researchers at Pew examined three hours per day of prime-time news programming for the three cable TV news networks between Aug. 9 and 15, as part of the Washington, D.C.-based research center's Journalism Project.

Their findings show that while Twitter may have broken the news first, the rate at which people posted and at which the news networks covered the story eventually increased at about the same clip.

"The story emerged on Twitter before cable, but the trajectory of attention quickly rose in tandem, peaking on both mediums the day after two journalists were arrested and protests turned more violent," researchers said in their findings.

By Thursday of last week, there were roughly 3.7 million tweets related to Ferguson, and more than two hours of coverage on MSNBC, according to Pew.

Researchers also observed that over the course of the first six days of the story, MSNBC devoted five hours and 42 minutes to it -- the most of the three major cable news networks. CNN spent just under four hours on the story and Fox News nearly three hours, but Fox rallied as the story grew and was matching CNN's daily output on Friday.

Pew also compared Ferguson-related Twitter posts to activity on Twitter around the fatal shooting two years ago of Trayvon Martin in Sanford, Florida. Parallels have been drawn between the two because like Brown, Martin was an unarmed black teenager, shot and killed in the street by a white man.

There were far more tweets related to the incident in Ferguson compared to the Martin shooting, and they grew much more quickly, Pew researchers found.

The number of tweets related to Ferguson topped out at 3.7 million around the time that President Obama spoke on the events five days after the shooting. Two years earlier, there were less than 400,000 tweets when Obama spoke on the Martin shooting, and that was nearly a month after it occurred. The number of tweets related to the Martin shooting topped out at less than 700,000, researchers found.

The findings speak to how quickly people today consume and interact with news on social media. But researchers did not make any conclusions around what drove the increased Twitter activity for the events in Ferguson.

To be clear, the two events developed differently as news stories. Martin's shooting did not set off the same firestorm of protests and police reaction that demands media coverage and the National Guard was never deployed in Florida. Other events in the news around the time of Martin's shooting, like Russian protests against Vladimir Putin, may have also diverted attention away from Florida.

At around 271 million, Twitter has roughly double the monthly active users now than it had around the time of Martin's shooting.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternettwittersearch enginessocial networkingInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?