The Chinese smartphone market is both the fastest growing and largest globally. Established electronic brands such as Samsung and Apple are placing a greater focus on these markets, but the leviathans are losing out to local Chinese smartphone companies, such as Xiaomi and Oppo.
Xiaomi may have been crowned the number one smartphone vendor in China, but it is rival Oppo who will expand first into the western world.
Good Gear Guide has received an invitation to Oppo’s Australian launch. The event is scheduled within a fortnight on 2 September. The invitation says:
“Mark your diaries to be among the first to hear all the news from one of the leading mobile phone brands across APAC as they begin their Australian journey, and get hands on with the products for the first time locally.”
Oppo Electronics was founded in 2004 and is based in Guangdong, China. The company primarily manufacturers audio-visual technologies, but has since entered the smartphone market in 2008. It was named by <i>Entrepreneur Magazine</i> as the second most profitable smartphone manufacturer in China in July, 2013.
Oppo’s recent flagship, the Find 7, is one of the first smartphones to have a 2560x1400 resolution screen, a camera capable of stitching together 50 megapixel photos and has the ability to charge most of its 3000 milliamp-hour battery within 30 minutes.
Only LG has a smartphone with 1440x2560 resolution screen in Australia. Samsung, Sony and HTC all trail with 1920x1080 display flagships.
The Find 7 runs Android, has a 2.5GHz quad-core CPU, 3GB of RAM and 32GB of internal storage. A lesser-equipped 'Find 7a' version is available in some markets with changes including a 2.3GHz quad-core CPU, 2GB of RAM and 16GB of internal storage.
Contention surrounds Oppo with its relationship to disruptive upstart OnePlus as OnePlus founder Peter Lau was previously the vice general manager of Oppo; the companies have a manufacturing partnership, and; the companies’ flagships, the Find 7 and One, share an uncanny resemblance.
Oppo has denied having a vested financial interest in OnePlus; however, reports suggest Oppo Electronics owns the company.
Read more: OnePlus One: An Australian review
Good Gear Guide has reviewed several smartphones manufactured by Chinese companies. We were surprised by the software of Xiaomi’s Mi3 and the premium feel of OnePlus’ One. Currently we’re testing the Huawei Ascend P7 and have found it thus far promising.
GGG reviewed the Oppo Oppo Find 5 last year and awarded it 3.5 stars.
Read more: LG G3 review