OPPO-rtunistic: China smartphone heavyweight set for Australian launch

Chinese manufacturer Oppo will enter the Australian market with its range of smartphones, which is expected to include its 1440p flagship, the Find 7.

Oppo Find 7

Oppo Find 7

The Chinese smartphone market is both the fastest growing and largest globally. Established electronic brands such as Samsung and Apple are placing a greater focus on these markets, but the leviathans are losing out to local Chinese smartphone companies, such as Xiaomi and Oppo.

Xiaomi may have been crowned the number one smartphone vendor in China, but it is rival Oppo who will expand first into the western world.

Good Gear Guide has received an invitation to Oppo’s Australian launch. The event is scheduled within a fortnight on 2 September. The invitation says:

“Mark your diaries to be among the first to hear all the news from one of the leading mobile phone brands across APAC as they begin their Australian journey, and get hands on with the products for the first time locally.”

Oppo Electronics was founded in 2004 and is based in Guangdong, China. The company primarily manufacturers audio-visual technologies, but has since entered the smartphone market in 2008. It was named by <i>Entrepreneur Magazine</i> as the second most profitable smartphone manufacturer in China in July, 2013.

Oppo Find 7
Oppo Find 7

Oppo’s recent flagship, the Find 7, is one of the first smartphones to have a 2560x1400 resolution screen, a camera capable of stitching together 50 megapixel photos and has the ability to charge most of its 3000 milliamp-hour battery within 30 minutes.

Only LG has a smartphone with 1440x2560 resolution screen in Australia. Samsung, Sony and HTC all trail with 1920x1080 display flagships.

The Find 7 runs Android, has a 2.5GHz quad-core CPU, 3GB of RAM and 32GB of internal storage. A lesser-equipped 'Find 7a' version is available in some markets with changes including a 2.3GHz quad-core CPU, 2GB of RAM and 16GB of internal storage.

Contention surrounds Oppo with its relationship to disruptive upstart OnePlus as OnePlus founder Peter Lau was previously the vice general manager of Oppo; the companies have a manufacturing partnership, and; the companies’ flagships, the Find 7 and One, share an uncanny resemblance.

Oppo has denied having a vested financial interest in OnePlus; however, reports suggest Oppo Electronics owns the company.

Read more: OnePlus One: An Australian review

Good Gear Guide has reviewed several smartphones manufactured by Chinese companies. We were surprised by the software of Xiaomi’s Mi3 and the premium feel of OnePlus’ One. Currently we’re testing the Huawei Ascend P7 and have found it thus far promising.

GGG reviewed the Oppo Oppo Find 5 last year and awarded it 3.5 stars.

Oppo Find 5
Oppo Find 5

Read more: LG G3 review

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AndroidHuaweiZTEXiaomiOppoOnePlusFind 7

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?