Apple Watch: A digital crown, 18 karat gold and Sapphire glass

Apple hopes to pioneer the nascent wearable category

“We’re not quite finished yet. We have one more thing,” began a giddy Tim Cook, Apple’s chief executive, during the company’s overnight event.

Cook had just finished unveiling two new iPhones, yet it was this addendum to the presentation that had the usually cool and collected Apple veteran breaking an ear-to-ear grin.

“We’ve been working incredibly hard for a long time on an entirely new product. I am so excited and so proud to share it with you.

“It is the next chapter in Apple’s story.”

Cook then presented to a riotous crowd the company’s first wearable, the Apple Watch, a smartwatch with a square watchface, redesigned operating system and a number of unique features.

Digital crown: The iPod wheel for the smartwatch

Navigating Apple’s Watch is done through a rotary wheel on the side, which zooms in/out or pans the page. Pressing the digital crown returns to the homescreen, while it can also be used to initiate Apple’s Siri personal assistant.

“What we didn't do was take the iPhone and shrink the user interface and strap it on your wrist. The display is too small, it would be a terrible customer experience,” said Cook.

Coating the Apple Watch is Sapphire glass, which is second in durability only to diamond. Force Touch technology allows the retina display to recognise differences between a tap and a press.

Two Watch users can send custom emoticons, draw images on the Watch’s screen or even have the beat of their heart sent as vibrations.

“We created new and intimate ways to communicate directly from your wrist,” said Cook. “It’s also a comprehensive health and fitness device.”

Read more: Bose SoundTouch 30 Wi-Fi system

Four translucent sensors rest on the underside of the watchface. They monitor heart rate and, by working with an accelerometer, GPS and Wi-Fi, record daily activity and exercise.

Additional uses according to Cook include remote functionality for Apple’s TV, as a remote viewfinder to take photos and as a walkie talkie.

The Watch has been designed to work as a companion to Apple iPhones. Watch-friendly versions of Apple applications have been made for the wearable, while Apple has shown diligence in compensating for the lack of a keyboard.

Apple’s Watch can automatically formulate responses for text messages. The wearable will draft a reply based on keywords. Alternatively Apple’s Siri personal assistant can be used to dictate a response.

The Watch is powered by a compact S1 computer chip purpose built by Apple. Cook claimed Apple had placed an entire computer’s architecture onto the S1 chip. Also on board is a ‘taptic’ sensor responsible for vibrations and, according to Cook, a waterproof speaker. Inducted charging is used for wireless charging.

Two sizes and three designs

Apple is manufacturing the Watch in two sizes, 38mm and 42mm. Three smartwatches will complete the range, with the Apple Watch, Apple Watch Sport and the 18 karat gold Apple Watch Edition. The watches will be further customisable with six different straps.

The Apple Watch is scheduled to be released next year. Local pricing remains unknown; however, prices start at $349 in the US.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleiosiphone 6iwatchwatchwearableiOS 8iPhone 6 Plus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?