The line-up for Apple's new phones has already started in Sydney

Start-up employees work in shifts to secure first releases, which they will give away

Sydney-based startup Alphatise has claimed first and second spots in the line for the new iPhone 6 and the firm plans to give the phones away in a promotion on release day 19 September 2014.

The firm plans to offer the two phones as a prize on its website. Two Australians will be selected randomly at 9am on 19 September. To qualify, contestants will have to download the Alphatise app and create a ‘wish’ by setting a price for the phone.

Two employees have been dispatched to the Apple store in George Street Sydney. They will work in shifts for the next nine days to secure the first two models to be sold at the location. The two are said to be continuing their daily duties by utilising the Apple store’s free Wi-Fi.

Launched in August 2014, Alphatise said it aims to deliver a new digital democracy for the Australian retail sector. The firm claims that by shifting power back to the consumer, its app gives shoppers a say in what they pay by creating ‘wishes’ on items they want to purchase.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags apple storeiphone 6releaseAlphatise

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?