Oppo’s Australian plan: what we know and what to expect

Chinese company provides a glimpse into its roadmap, and a physical store could be on the cards

Oppo head of marketing, Michael Tran, speaking at the company's Australian launch.

Oppo head of marketing, Michael Tran, speaking at the company's Australian launch.

Oppo Mobile stepped foot into the Western world on September 2 with a soft launch in Sydney, Australia, and as stated by its head of marketing, Michael Tran, it intends to be “known as a leader in manufacture” through innovation.

How it intends to achieve this is in part concrete, but mostly still in the works.

We know the starting point - an online store with a local domain which stocks four mobile phones (the Find 7, Find 7a, N1 mini, and Neo 5) and a promise of “many more" in the coming year.

This is accompanied by a repair centre in Macquarie Park which is already operational. It is servicing new customers who purchase phones via Oppo’s Australian web site, as well as existing users who bought a smartphone from overseas prior to its local availability.

Oppo is also exploring options for a call centre within Australia, contactable at 1300-00-OPPO (all zeros except in the brand’s name) once it is launched. It could not yet provide details of a possible location, nor did it specify its expected staff count.

These resources are part of Oppo’s goal to have “every channel to keep in touch with customers” and will be joined by a social media push, according to brand manager, Andy Shi.

It’s an optimistic start by China’s fourth largest smartphone company.

So where to from here?

Shi revealed that Oppo is in talks with a number of Australian telecommunications providers. While unable to name targets, he said the company will be selective.

Read more: Small iPhone screen size impacting Safari market share: Adobe

“I can tell you more once we have the agreement with carriers,” he said. “So far, many things are in progress. The details rely on the carriers because this is definitely a very special market – a carrier-driven one.”

But here’s the interesting part; when asked whether Oppo intends to open its own, physical retail stores in Australia, Shi said: “This is also in negotiation. I’m not sure whether we will open retail stores, but probably.”

From a marketing standpoint, Oppo is currently assessing the best means of advertising due to the difference between its home region and the Western market. The company has traditionally pursued television advertising heavily, and thrown funding at sporting events, music festivals, and public advertising (throughout train stations, for example).

A hands on with Oppo’s flagship Find 7 smartphone can be found here. Stay tuned to Good Gear Guide for full reviews of Oppo’s Find 7 and N1 mini devices.

Read more: Samsung Australia launches health and medical equipment division

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileAppleChinaAndroidsmartphonevendorsamsungOppoFind 7N1 mini

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nermin Bajric
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?